Every year there are thousands of injuries and deaths due to preventable fires.
To address this issue and help communities stay safe, the California Fire Foundation has developed an award-winning PSA program: Firefighters On Your Side.
Firefighters On Your Side provides multi-lingual, culturally relevant fire safety messaging in both digital and print form. With a focus on providing resources to traditionally underserved communities, Firefighters On Your Side communicates critical fire safety information in Spanish, Vietnamese, Chinese, Tagalog, and English. The program also provides California’s senior population with disaster preparedness information.
Firefighters On Your Side materials are free to download and use – the California Fire Foundation encourages departments, locals, and community members to share the PSAs widely to help spread this information. Click on the buttons below to view and download Firefighters On Your Side materials and campaigns.
California’s firefighters…on your side.
New materials: Prepare For Wildfire
California has faced an explosion of wildfires over the past several years. The devastation due to wildfires is far-reaching and long-lasting, and language barriers have been shown to increase the likelihood of fire-related injuries and death. The latest Firefighters On Your Side campaign – Prepare For Wildfire – brings critical wildfire preparedness tools to communities across California, available in both English and Spanish, in partnership with Pacific Gas and Electric and Edison International.
Previous Firefighters On Your Side Campaigns